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MLA

Li, Xiaotong, and Young Sook Lee. "Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm." JCIT vol.26, no.1 2024: pp.1-16. http://doi.org/10.4018/JCIT.336916

APA

Li, X. & Lee, Y. S. (2024). Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm. Journal of Cases on Information Technology (JCIT), 26(1), 1-16. http://doi.org/10.4018/JCIT.336916

Chicago

Li, Xiaotong, and Young Sook Lee. "Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm," Journal of Cases on Information Technology (JCIT) 26, no.1: 1-16. http://doi.org/10.4018/JCIT.336916

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Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm

Journal of Cases on Information Technology (JCIT)

The Journal of Cases on Information Technology (JCIT) publishes comprehensive, real-life teaching cases, empirical and applied research-based case studies, and case studies based on individual, organizational, and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations, and so forth. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications. In addition to full-length cases and articles, JCIT periodically publishes teaching notes on innovative teaching approaches and critical incidents (short cases intended for use in a single class period). As a refereed, international journal, the JCIT provides effective understanding, solutions, and lessons learned in the utilization and management of information systems applications, technology, and resources. The impact of technology in a particular setting is described, analyzed, and synthesized for the objective of offering solutions for successful strategies.
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